2020 é um ano especial para o esporte mundial e para a Nike, que anunciou nesta semana, em Nova York, coleções em parceria com cinco ícones internacionais da moda - Yoon Ahn da AMBUSH©, Jun Takahashi da Undercover, Chitose Abe da Sacai, Matthew Williams da ALYX e Virgil Abloh da Off-White - que criaram novas peças inspiradas nas expressões do esporte para o maior evento esportivo do mundo, que acontecerá esse ano no Japão.
Yoon Ahn contou à Vogue internacional que se inspirou nos animes e nas gangues de motocicletas Bōsōzoku. Já Jun Takahashi aproveitou para destacar uma área da cultura esportiva do basquete. Enquanto Virgil criou uma “puffer jacker de verão”.
Seja na cultura, no espírito rebelde de quebrar barreiras e recordes, na formação de novos padrões, na vanguarda das pesquisas científicas ou na energia dos fãs. Todos os caminhos se combinam para homenagear o movimento do esporte.
Vamos ficar atentos ao início das Olimpíadas de Tóquio, e claro, ficar de olho nas vestimentas.
Até o próximo post com mais novidades!
Nike’s campaign for Tokyo 2020 highlights the unifying power of sports through diverse athletes and engaging storytelling. Celebrating resilience, determination, and global unity, the campaign uses inspiring visuals and messages to connect with audiences. The creative direction emphasizes the shared dreams and passion that drive athletes and fans alike.
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Celebrating resilience, determination, and global unity, the campaign uses inspiring visuals and messages to connect with audiences. The creative direction emphasizes the shared dreams and passion that drive athletes and fans alike.
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